
Meet Our Founder
At the heart of Ripple Marketing is our founder, Samantha, a passionate advocate for using marketing to create meaningful change. With a background in journalism, digital marketing, content creation, and strategic communications, Samantha founded Ripple Marketing with a clear vision: to make sustainable marketing accessible to businesses driven by purpose, not profit alone.
Having worked with a diverse range of clients — from global brands to small NGOs — Samantha understands the unique challenges organisations face when it comes to balancing their mission with marketing. That’s why Ripple Marketing was born — to help changemakers amplify their impact without the hefty price tag or unsustainable strategies that often accompany traditional marketing approaches.
At Ripple Marketing, Samantha ensures that every campaign, story, and strategy is driven by a genuine desire to make a difference. It’s not about chasing trends; it’s about creating ripples that resonate and build lasting impact.

SAMANTHA CHUNG
(AND HER DOG, SOJU)